Humor in Advertising
Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like to be entertained, but not pitched. People will pa...... Continue reading Humor in Advertising..

How Advice Columns Build Loyal Readers
Last year while researching a book on memorable speeches and essays, I stumbled across an ageless writing technique that continues to captivate readers. Advice articles first appeared several hundred...... Continue reading How Advice Columns Build Loyal Readers..

New Hover Ad Technology Instantly Increases Your Sales
First Generation - The Popup Popups, if you’re somehow, strangely, not familiar with the term, are those little windows that open when you visit certain sites. Popups are secondary browser windows t...... Continue reading New Hover Ad Technology Instantly Increases Your Sales..

How to Booost Your Affiliate Commissions by 30%
Affiliate marketing is one tough business. Everyone online today is looking to make or save money in any way they can. In the good old days when internet marketing was in its infancy, most of the pe...... Continue reading How to Booost Your Affiliate Commissions by 30%..

Yes, You Really Do Need A Marketing Plan
So you’ve gotten your business going. You have a customer or two. The phone is ringing…a little. For any business to grow and prosper long-term, it needs a solid foundation that includes a marketi...... Continue reading Yes, You Really Do Need A Marketing Plan..

How to Achieve a Perfect Color Scheme
Your choice of colors reflects you and your business. Color expresses intention, emotion and character. You must be cautious when choosing your color scheme because it will reflect the message you wa...... Continue reading How to Achieve a Perfect Color Scheme..

The Quest for Passive Income
Passive Income, residuals, royalties three ways to get paid multiple times for a one-time effort. You write a song in 1970 it gets covered by many artists. Each artist sells many albums or radio stat...... Continue reading The Quest for Passive Income..

Promoting Your Product? Offer a Free Ecourse From Your Web Site
Ecourse is a series of emails sent to the subscribers at a specified interval. This can be achieved by a follow up autoresponder software that can be loaded with email messages and it sends the messa...... Continue reading Promoting Your Product? Offer a Free Ecourse From Your Web Site..

Show Me The Money!
Do you wan to increase you sales? Are you serious about making money on the internet? Of course you do or else you wouldn’t be reading this article. Okay the first time I heard about an autoresponder...... Continue reading Show Me The Money!..

Promote Me Now!
The key to having people visit your site is for them to know that your sites exist. For a potential customer to know that your site exist you have to let them know about your website. So here are a f...... Continue reading Promote Me Now!..

9 Wild Ways To Promote Your Business
A business, more often than not, has a very limited budget when it comes to advertising. The business owner needs to make the public aware of his or her product or service at the lowest possible cost...... Continue reading 9 Wild Ways To Promote Your Business..

Make Your Website Sell
Hundreds of new business websites are springing up every week. The owners of these sites are full of optimism that their venture into e-commerce will transform their business by bringing in new custo...... Continue reading Make Your Website Sell..

Why Search Engine Optimisation Is Doomed … And Quality Content Is The Best Strategy For Your Website
If you have a website, sooner or later you’ll get interested in search engine optimisation. It’s the art (or is it a science?) of tweaking your website copy and links, so your site ranks higher in th...... Continue reading Why Search Engine Optimisation Is Doomed … And Quality Content Is The Best Strategy For Your Website..

Why Would You Use Blogs Instead of a Web Site For Your Online Business?
Why would you use Blogs instead of a web site for your online business? What's wrong with using a web site for an online business? Why would anyone need a Blog for their business anyway? You can def...... Continue reading Why Would You Use Blogs Instead of a Web Site For Your Online Business?..

Marketing Students: 5 Guidelines for Your Final Paper
Get motivated! ('Why do I write this paper?) This is a basic question with a not-so-basic answer. In order for a job to be done well – and your dissertation paper is, in fact, a job to be performed ...... Continue reading Marketing Students: 5 Guidelines for Your Final Paper..

Overview on Qualitative Data Collection Techniques in International Marketing Research
This article is meant to be a brief review and reminder of some valuable yet often bypassed techniques to collect data on international markets and consumers. When thinking of market research, survey...... Continue reading Overview on Qualitative Data Collection Techniques in International Marketing Research..

e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)
What is e-Marketing? e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is n...... Continue reading e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)..

Advert Recipe
The word ADVERTISING means different thing to different people. There are countless definitions for the word ADVERTISING. I will like to apologise to all numerous authors if they did not see thei...... Continue reading Advert Recipe..

Niche And Grow Rich
Unless you've been living under an Internet rock, you've probably heard the buzz about Niche Marketing. Right now it's the hottest marketing topic online. Is it a new concept? Well on the Internet ...... Continue reading Niche And Grow Rich..

How Nearly Going Broke Taught Me The Value Of Niche Marketing
If you want to learn how effective Niche Marketing can be, I suggest you don't take the route I did. Back in 1983 I started a company offering general Electronics Subcontract Assembly services to ...... Continue reading How Nearly Going Broke Taught Me The Value Of Niche Marketing..

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